Direct-Response Appels that Inspire Donors to Give

Craft a Direct-Response Appeal that Inspires Donors to Give!

Thursday July 19, 2012

1-2 p.m

$75 Early Bird (Ends July 12)
$96 Regular (Starts July 13)


Direct mail and e-mail marketing remain vital sources of income for nonprofits. Keeping those appeals fresh and effective is a challenge for even the most experienced fundraiser, so join this one-hour webinar to learn how to:

• Develop powerful direct-response appeals and integrated print, e-mail, and on-line messages to generate stronger returns.
• Craft appeals that motivate mid-level donors to step up their giving, and produce a sound return on your investment.
• Raise more money using proven techniques
• Make the most of a shrinking budget

This Chronicle od Philanthropy webinar will arm you with the ideas and skills you need to attract more money from loyal donors and gain new supporters. It is designed especially for fundraising managers and directors, communications managers and directors and executive directors.

Speakers include

• Greg Fox, Senior Vice President and Chief Strategy Officer, Merkle
• Lori O'Brien, Director of National Development, Youth Villages

BONUS: When you sign up for this webinar, you'll be able to continue the conversation with The Chronicle and speakers in a LinkedIn discussion group to continue learning long after this one-hour session ends.

Click Here for more information and to register.