- Understand the differences in digital communication use across demographics
- Understand the most useful communications channels for your donor base
- Learn how donors prefer to be communicated with by nonprofits
Tuesday, August 28, 2012
Donors and Digital Media: Lessons from the DonorGraphics Study
What does a donor-ideal communication strategy look like across demographics? Is there a correlation between preferred channel and actual donation behaviors?
DonorGraphics is a national media usage study that measures communication preferences and behaviors of donors. The study highlights differences between the general U.S.A population and the active donor population to identify opportunities to effectively reach donors online. This digital landscape review is important to anyone curious about the shift to mobile communications (email, mobile, social media) and its relation to donations.
When: Thursday, September 20, 2012
Time: 1:00pm Central Time (11:00am Pacific Time)
Price: $70 non-members/FREE to members
About the Presenter:
Lori Connolly is Vice President of Research and Analytics at Gizzard Communications Group. Lori have over 17 years of research and analytics experience in multichannel marketing and optimization through quantitative techniques as well as donor insights. Click here to learn more about the presenter.