November 27, 2012
3:00 pm - 4:00 pm
FREE
Join us for this overview of Google Analytics, a FREE web analytics tool that shows you how visitors are using your site. We will start from the very beginning and hit the highlights. This overview is for beginners and executives that want to know the value of the tool but not necessarily how to operate it!
What you'll learn:
- How to define the business objective for your website
- How easy it is to create a simple report and email it to your colleagues
- How to find the most and least popular pages on your website
- How Google Analytics is able to capture data on your visitors which may change the way you surf the web.
Presenter: Bonnie Massa, founder and president of Chicago-based Massa & Company, Inc.
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