Tuesday, May 7, 2013

Webinar: Facebook for Executive Staff

Good morning SMARTies,

A great FREE webinar coming up next week. See details below.

Wednesday, May 15, 2013
2:00 p.m. to 3:00 p.m.
FREE
Register


If you're like most nonprofits you probably already have a presence on Facebook. But, are you confused about the role Facebook plays within your overall marketing communications strategy? Are you unsure of how Facebook fits within your events, your volunteer outreach and your fundraising?

This webinar is designed to give you a framework for answering these questions:

  • How are other nonprofits using Facebook?
  • How does word-of-mouth marketing work on Facebook?
  • Can you actually raise money with Facebook?
  • What are the fundamental competencies for success on Facebook?
  • Who should be managing the Facebook page? interns? staff? volunteers?
  • How can we develop a framework for content?
Presenter: John Haydon, author of Facebook Marketing for Dummies, a regular contributor to the Huffington Post and founder of SocialMediaFundraisingClub.com. He runs Inbound Zombie, a consultancy that advises nonprofits on the effective use of new media to build awareness, build a thriving community and raise money. 

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