Tuesday, June 11, 2013
2:00 p.m. - 2:45 p.m.
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Despite the phenomenal growth of social media, email is still the most effective nonprofit communication channel. Email is your direct connection to supporters (plus you own that relationship, not Facebook!). The core, immutable law of nonprofit email marketing is - Always Be Growing Your List. Why? People leave your list. Email addresses become unreachable. Subscribers stop responding. Your list performance withers.
You need fresh interest and that's best given by new subscribers. Whether you are starting from scratch, looking to go beyond a monthly trickle of new subscribers, or wanting to go big, you can learn how to grow your email list with these 10 proven tactics.
Learn to 1) practice your ABC's (Always Be Collecting) every time, everywhere; 2) execute specific, fun, creative campaigns that attract qualified subscribers; 3) turn your direct-mail subscribers into online subscribers; 4) acquire supporters through sponsored actions such as petitions and pledges.
Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online.
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