Monday, November 18, 2013

Webinar: How to Create an Awesome Nonprofit Facebook Page

Dates available (space is limited):
Thursday, November 21, 1-2:30pm EST
Thursday, December 5, 1-2:30pm EST

Price: $69

Course Level - Beginner
This nonprofit webinar is presented by John Haydon, author of Facebook Marketing for Dummies.

Nonprofits, large and small, are using Facebook to engage with supporters, launch fundraising campaigns, enhance donor relationships, and spread awareness about their causes. You can do this too, and it all starts with your organization’s Facebook Page. Many inadvertently select the wrong page type, the wrong page category, and miss basic, but fundamental, settings that can adversely impact your nonprofit's results on Facebook.

This live nonprofit webinar will give you the strategies and the step-by-step tactics to take your Facebook Page from average to amazing! You will learn how the smartest nonprofits are using cover images, milestones, highlighted photos, and pinned posts. You will also learn how to avoid the most common Facebook mistakes when selecting your Page’s type and category, how to create and edit your Page’s short URL, and how to automate comment moderation.

John will demonstrate how to create a nonprofit Facebook Page from scratch, with a profile picture, an effective cover image, milestones, and more!

You'll Get These Questions Answered:
  • How can I best present my nonprofit within a Facebook Page?
  • What Page type and category is best for our specific nonprofit?
  • How can I use Facebook cover images for my Page to encourage people to like our Page?
  • How can I optimize my Facebook Page for maximum virality?
  • What considerations should I keep in mind for SEO (search engine optimization)?
  • How can I configure different levels of access for Page admins?
  • What are some powerful ways I can initially promote my Facebook Page?
  • How can I prevent spam and negative comments on my Page?
  • When should I delete negative comments and/or ban users?
  • How can I make sure my personal information (photos, friends lists, contact info) isn’t seen by people who like our Facebook Page?
  • Who should be managing my Page?
  • How can I create a commenting policy for my Page?
Bonus! This nonprofit webinar also includes 9 step-by-step videos:
  1. How to Create A Nonprofit Facebook Page from Scratch
  2. How to Configure Your Page Permissions For Maximum Reach
  3. How To Create An Effective Cover Image
  4. How To Keep Your Page Private Until You’re Ready For Launch
  5. How To Find Useful Applications For Your Facebook Page
  6. How To Login Correctly Between Your Profile And Page 
  7. How To Receive Email Notifications About Your Page's Activity
  8. How To Add And Manage Multiple Admins To Your Facebook Page
  9. How (and why) to Delete Negative Comments & How To Ban Specific Users
Additional learning materials:
  • A complete downloadable version of the slides
  • A Facebook Page features map with terms, image dimensions, definitions, etc.
  • A eecorded version of this webinar is included with your purchase
About the Topic Expert: John Haydon is the author of Facebook Marketing for Dummies, and founder of Inbound Zombie, a new media consulting firm helping nonprofits with online marketing. He has spoken at the Nonprofit Technology Conference, BlogWorld, BBCon, is an Instructor for Marketing Profs University, and is a regular contributor to The Huffington Post. John has trained thousands of nonprofits, both large and small, via CharityHowTo nonprofit webinars

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