Wednesday, February 5, 2014

Workshop March 11: Using Analytics to Drive Strategy

Tuesday, March 11 - 9:00am-11:00am
Columbia College Chicago
623 S Wabash Ave, Hokin Hall, Room 109
Philippe Ravanas, Chair, Arts, Entertainment & Media ManagementColumbia College Chicago
Melanie Kalnins, Director, Sales & Marketing AnalysisChicago Symphony Orchestra
Aaron Andersen, Chief Financial OfficerChicago Architecture Foundation
Diane Knoepke, DirectorMission Measurement
It’s hard to enough to balance the choices you make about the art and the commerce sides of your organization when you’re strapped for time and cash. It’s even harder to make fundamental behavioral changes when you know they’re needed. For an arts organization to stay relevant and viable you need to make smart, data-driven decisions and make changes based on strong foundational evidence, not whim. In this digital age there’s a real opportunity to use analytics to inform the planning process, the artistic product, the pricing and more accurately predict audience behavior. At this workshop, you’ll hear from organizations that are using data to be more strategic decision-makers about their overall programming and brand.
Price: $65
(Registration is nonrefundable)

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