Thursday, May 1, 2014

Workshop: Corporate Partnerships in the Arts

Tuesday, May 20, 9:00am-11:30am
Columbia College Chicago
Stage Two, 618 S Michigan Ave, 2nd Floor

Lead Presenter:
Jim Andrews, Senior Vice President, Content Strategy, IEG Consulting

Sharon Martwick, Director of Institutional Giving, Goodman Theatre
Amy Newkirk, Marketing & Community Relations, PricewaterhouseCoopers
Trent Sheridan, Sponsorships & Events, ComEd
There are great mutual benefits for corporations and arts organizations to partner together to build brand, audience and revenue.  At this workshop, you’ll learn from an expert consultant about best practices in targeting and pitching sponsorships to corporations.  You’ll also hear from both nonprofit and corporate panelists providing examples and insights of what they’re doing on the ground to effectively work together.     
Session Objectives:
  • Discuss the difference between philanthropy vs. sponsorship
  • Share strategies for researching prospective partners and how to prioritize targets
  • Understand the solicitation process and how to build corporate relationships
  • Learn how to articulate the value proposition of working together
Price: $65

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