Knowing about your audience, their behavior, and how they interact with your nonprofit's website is crucial to increasing results like donations, email acquisition, awareness, traffic, and engagement. Having that information can answer questions like:
- Who are
your donors and supporters? Use their demographics info like age, gender,
and location to develop specific messaging and outreach
- Are your
supporters finding out about you from social media, specific websites,
email campaigns, search traffic, or other sources? Use this to determine
what kind of outreach initiatives you should run and where to run them
- What parts
of your website and content engages your supporters? Use this to improve
upon content that isn't working and create or promote content that is
working
- Do your
supporters complete actions like donate, sign up for a newsletter, or
register for an event? Use this to determine what messaging causes them to
donate, sign up, or register so that you can maximize your results
This live premium nonprofit webinar will show you step-by step how to install and use Google Analytics and why it's the cornerstone behind building your nonprofit's online presence. You will learn how to discover more about who your visitors are, what they visit, and how they got there. Finally, it will leave you with an understanding of how you can use this information to grow your nonprofit.
With more than 3 billion searches happening every day, it's more important now than ever for your nonprofit to connect with its supporters online; Google Analytics is essential to achieving this.
In this nonprofit webinar, you will learn:
- What
Google Analytics is
- How Google
Analytics can help you increase donations, email acquisition, and improve
user engagement
- How to
setup Google Analytics
- How to use
Google Analytics
- How to
understand more about your audience characteristics
- How to
find out where your visitors are coming from
- How to
find out your audience behavior
- How to
create & use conversion goals to track results like donations
- Google
Analytics Installation Guide
- Google
Analytics Account Infographic
- Google
Analytics Key Reports
- Google
Analytics Do's and Don'ts
Price: $79
Dates: Wed, Sept 24 or Tues, Oct 7 from 3:00-4:30pm EDT
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Simon Choy: Simon Choy, founder of ConnectAd,
helps charities obtain and manage free advertising through Google Grants.
Through his work, he has personally helped over a hundred develop their online
presence, including getting the most out of their Google Analytics. Simon
is certified by Google as an online advertising expert with a specialization in
Google Analytics. He has worked with over a hundred nonprofits to maximize
their online presence using Google Analytics and Google Ad Grants
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