Wednesday, October 15, 2014

Workshop: Online Fundraising: Crafting the Donor Experience

Tuesday, October 21, 9:00am-11:30am
Lyric Opera Building
20 North Wacker Drive, 12th Floor

Tim Frick, PrincipalMightybytes
Case Studies Featuring:
Amanda DelheimerExecutive Artistic Director2nd Story
You want to raise money online but don’t want to blow your budget doing it. This seems a fair assumption, right? This workshop will cover how to apply basic user experience (UX) design principles and lean/agile practices to online fundraising campaigns with measurable success. This may sound like something reserved for the realm of web designers and developers, but it’s not.
By executing some basic tactics and measuring performance you can create fundraising campaigns that perform well and engage donors, but don’t break the bank in the process. We’ll discuss what it takes to create successful user-driven campaigns, then hone in on how to do so quickly and efficiently by creating and validating hypotheses and learning when to pivot away from campaigns that aren’t working while iterating on those that are.
Learning Objectives:
  • Online Fundraising User Experience Basics: Website & Social Media
  • What you need to understand about your community of donors before deciding on a fundraising approach
  • How to effectively use fundraising tools such as Kickstarter, Indiegogo, and others
Who Should Attend:
  • Development, Marketing, and IT staff who are tasked with fundraising
  • Board Members who participate on Marketing Committees or Fundraising Committees
  • Fundraising consultants who want to integrate online best-practices into their client engagements

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