Wednesday, October 3, 2012

Workshop: Annual Appeals & Digital Campaigns

Are starting to think about end of year asks? Have you been thinking about digital campaigns? Then this workshop if for you! 

The last workshop of the year will focus on how to best utilize Email Marketing tools and Content Strategy techniques to develop effective Fundraising campaigns and End of Year asks. You will hear from an expert in digital media as well as from a panel of arts professionals who have development experience. 

Tuesday, October 23, 2012. 5:30-8:00pm
Columbia College Chicago
623 S Wabash, Hokin Hall, Rm 109

Topics will include:
  • How to construct an effective e-mail: content and design
  • When and how to send emails
  • How to measure impact and improve results
  • The Who, What, How and Where of content strategy
Andy Crestodina, Strategic Director, Orbit Media Studios

Kaitlin Allen, Director of Individual Giving, Museum of Contemporary Art Chicago
Amanda Delheimer Dimond, Artistic & Executive Director, 2nd Story
Bob Fiedler, Executive Director, People's Music School

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